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Create an accountJo Gordon
Jo Gordon, the eponymous house founded by the Scottish designer, traces its roots to a personal story: at 16, she had Vilma, a friend of her mother's, recreate her father's beloved hat — the first piece that would shape her entire creative approach.
Jo Gordon is built on authenticity and craftsmanship: wool, an "honest and functional" material, is worked by small Scottish mills that keep traditional knitting techniques alive. The brand stands out for its complex colours and patterns set against simple shapes — tartans, geometric prints, and stripes dress scarves, hats, gloves, jumpers, and cardigans.
Jo Gordon speaks to a clientele in search of durable, meaningful pieces made with care rather than mass-produced, who value Scottish textile heritage as much as originality of design.
