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Create an accountAuralee
Auralee's values are rooted in a true sense of modernity and purpose: authenticity rhymes with clarity of design; quiet elegance aligns with gentle formality; comfort is balanced by sensitive sophistication.
Auralee means “The land that lights up”. In the words of founder Ryota Iwai: “I didn't want the brand name to be too dramatic or significant. I certainly wouldn't have felt comfortable naming the brand after myself. I wanted something concise and memorable.
Auralee's collections offer real clothes for an elegant, effortless yet functional way of dressing. The pure silhouettes are beautifully cut and impeccably constructed. Durable, high-quality wardrobe basics are designed to enhance the individuality of its wearers, conveying a relaxed, elevated simplicity tinged with a sensitive, sophisticated edge.
